morbo
Complete Your Transaction
join:2002-01-22
00000
clubs:
 ·Charter Pipeline
 ·AT&T Southwest
| reply to MyDogHsFleas
Re: Any info on why?
rebranding is killing the established brand, especially when you aren't tweaking the brand but renaming it after old ma-bell.
who says at&t had a more positive branding than sbc? the reason they went to at&t was people were more aware of the name at&t over sbc. not it had a more positive view from the public. the public doesn't forget the old monopoly days. everyone does know who at&t is though.
in addition, the at&t wireless brand that was milked in its final months of all that was good (customer service, call quality, etc.) the at&t name was trashed for several months if not longer, while the corporate structure essentially sold out the consumers.
even if you disagree with the sbc comments, just look at how they took the cingular brand and threw a sack of crap on top of it, renaming it 'at&t wireless'. |
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EPS
join:2008-02-13
Hingham, MA
| Cingular wasn't renamed at&t wireless- the legal name of the wireless company was changed to "AT&T Mobility LLC", but the only brand they want you to use is at&t, without any descriptor- which probably works better in places like here where there's no landline at&t to deal with.
I always found it funny that Cingular bought the old AT&T Wireless (which DID use that name), spent tons of money to say "AT&T Wireless is now Cingular", and then very shortly after had to spend tons of money to say "Cingular is now 'the new' at&t". |
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hottboiinnc
ME
join:2003-10-15
Cleveland, OH
·Time Warner Cable
·buckeye cable
| By changing the legal name of the company it they did rebrand it. How? They do NOT use the name Cingular anymore except on their wireless network when you search for GSM carriers for signal. That's it. Everything else says ATT. cingular.com goes to wireless.att.com thats is a rebrand. Their commericals say ATT Wireless. NOT Cingular.
They rebranded the company weather you want to agree or not. Rebranding is when you change the name of a company and no longer use the old one in marketing or any other form. |
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KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
·AT&T Yahoo
·AT&T DSL Service
·Cox HSI
·AT&T Southwest
| reply to EPS
Great time to plug the great Steven Colbert piece on AT&T... 
»www.youtube.com/watch?v=I6nuwQmhrZ8 |
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SolarPup
IT Geek-Dawg
Premium
join:2002-03-07
The Pound
clubs: | That's friggin hilarious! |
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EPS
join:2008-02-13
Hingham, MA | reply to hottboiinnc
No commercials say "at&t Wireless", they just say "at&t". That was my point  |
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Guy Waters
join:2001-12-04
San Francisco, CA
| reply to EPS
It was politics. SBC couldn't purchase AT&T Wireless while they were in a joint venture with BellSouth in Cingular. Once SBC purchased BellSouth they could then resurect the AT&T name.
My personal opinion is SBC wanted 100% control of Cingular and it was less expensive to purchase all of BellSouth than to purchase BellSouth's 40% of Cingular. |
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morbo
Complete Your Transaction
join:2002-01-22
00000
clubs:
·Charter Pipeline
·AT&T Southwest
| said by Guy Waters  :My personal opinion is SBC wanted 100% control of Cingular and it was less expensive to purchase all of BellSouth than to purchase BellSouth's 40% of Cingular. how do you figure? without cingular's profit for bellsouth, they could have watched as the company slowly withered away on the vine and then plucked it up a few years later. a la qwest. |
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