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story category Companies Realize They Can Profit From YouTube 'Piracy'
Just give them ad revenue and 'piracy' becomes 'promotion'
06:59PM Monday Aug 18 2008 by Karl Bode
tags: Video · business · content
Techdirt points to a New York Times report on how companies that were previously trying to force YouTube content offline are now finding a way to profit from the clips. CBS, Universal Music, Lionsgate and Electronic Arts have all stopped pushing YouTube to pull videos of their content, instead working with Google to "claim" the content and profit from advertising revenue. One Lionsgate exec shows a significant amount of insight from an industry that has traditionally believed suing the hell out of fans (even for circumstantial use on YouTube) is part of a smart business model:
"We don’t want to condone people taking our intellectual property and using it without our permission," said Curt Marvis, the president of digital media at Lionsgate Entertainment, which owns films like “Dirty Dancing” and the “Saw” series of horror movies. "But we also don’t like the idea of keeping fans of our products from being able to engage with our content.” he said. "For the most part, people who are uploading videos are fans of our movies. They’re not trying to be evil pirates, and they’re not trying to get revenue from it."
What's next, the recording industry realizing that music piracy is impossible to stop, thereby turning albums (whether the industry likes it or not) from product to promotion material for concerts and merchandising?

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Forums » Companies Realize They Can Profit From YouTube 'Piracy'
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Post a:
james1

join:2001-02-26
antarctica

Wow

Wow, it only took them how many years to figure out?

mrchris
No more bailouts
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Re: Wow

Heads stuck up their a$$e$ for $o long it $eem$ they only cared about the profit$ from their media.

Hazy Arc

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Don't Make Me Laugh

said by Karl Bode See Profile :

What's next, the recording industry realizing that music piracy is impossible to stop, thereby turning albums (whether the industry likes it or not) from product to promotion material for concerts and merchandising?
Have the pigs started flying yet?

spamd
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Re: Don't Make Me Laugh

said by Hazy Arc See Profile :

said by Karl Bode See Profile :

What's next, the recording industry realizing that music piracy is impossible to stop, thereby turning albums (whether the industry likes it or not) from product to promotion material for concerts and merchandising?
Have the pigs started flying yet?
Not yet, but I think they are taxing for take off. I hope.
rob27
Premium
join:2008-07-16
Mary Esther, FL

Re: Don't Make Me Laugh

why? the pigs don't care about themselves..
all they care about is controlling the masses.

-Rob

spamd
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Re: Don't Make Me Laugh

said by rob27 See Profile :

why? the pigs don't care about themselves..
all they care about is controlling the masses.

-Rob
You just can't please everyone.
NeoandGeo

join:2003-05-10
Harrison, TN
And they are finding it out the hard way, you can't control the common people with ridiculous taxation.
elwoodblues

join:2006-08-30
Toronto, ON

The reality

Is that records are just promotional items now.
With the piracy that goes on record sales have tanked.

Artists make thier money touring and with merchandise.

Watch the record industry sign future artists and demand a piece of the touring action

MrWhippit
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Re: The reality

360 deals.

Already a reality

Omega
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said by elwoodblues See Profile :

Is that records are just promotional items now.
With the piracy that goes on record sales have tanked.

Artists make thier money touring and with merchandise.

Watch the record industry sign future artists and demand a piece of the touring action
Although I am sure piracy has impacted sales, I think it is a minor player. Lets put it this way, a CD costs $10-20, on average. Now with that CD I get maybe an hour of music.

Or I could spend $15 and get a DVD with a 2 hour movie loaded with hours of bonus features.

Or I could cough up a bit more money and get a video game that will give me endless hours of entertainment.

For the price vs entertainment ratio, CDs are the losers.
Kearnstd
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Re: The reality

said by Omega See Profile :

said by elwoodblues See Profile :

Is that records are just promotional items now.
With the piracy that goes on record sales have tanked.

Artists make thier money touring and with merchandise.

Watch the record industry sign future artists and demand a piece of the touring action
Although I am sure piracy has impacted sales, I think it is a minor player. Lets put it this way, a CD costs $10-20, on average. Now with that CD I get maybe an hour of music.

Or I could spend $15 and get a DVD with a 2 hour movie loaded with hours of bonus features.

Or I could cough up a bit more money and get a video game that will give me endless hours of entertainment.

For the price vs entertainment ratio, CDs are the losers.
thats the thing on average a CD semi new release is around 15 bucks. it just so happens World of Warcraft costs me 15 bucks a month and gets much more use then a CD will. even if i bought one CD a month, the entertainment dollar ratio cant match my WoW subscription.
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said by elwoodblues See Profile :

Is that records are just promotional items now.
With the piracy that goes on record sales have tanked.
If records were more reasonably priced, sales would be higher and filesharing would be lower.
said by Henry Ford :
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bear73
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said by elwoodblues See Profile :

Is that records are just promotional items now.
CDs have ALWAYS been promotional items... for the artists. The recording companies take such a huge cut of CD sales... bah, don't get me started... and the recording companies already get a substantial cut of tours in that the bands owe so much to the companies that it takes a tour or 3 to get them into the clear.
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quatrix

join:2005-02-11
Davie, FL

Why are you guys trying to twist this into a bad thing?

Funny how you put "piracy" in quotes. So companies complain when you steal their intellectual property but are okay with it if they're paid accordingly. What exactly is wrong with that? That's how business works.

Quake110

join:2003-12-20
Ottawa, ON

Viacom, do you feel like an idiot yet?

I think pigs are going to start flying very soon while Viacom is stuck with a donkey.

dadkins
Merry Whatever
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join:2003-09-26
Hercules, CA
·Comcast

DUH!

DVD quality video vs some pixelated YT video.
1.5 - 2 hours of movie vs ~10 minute clips of a movie.
20 - 40 minutes of a TV show vs ~4 minute clips of that TV show.

At some point, the producers need to let it go.
No way they can seriously think that some POS YT clip is "piracy".

Corporate Greed and Anal Retentiveness.

»media.putfile.com/Meet-The-Spartans-Clip
--
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markofmayhem

join:2004-04-08
Pittsburgh, PA

Re: DUH!

Got to agree with this one... a YT clip should be viewed as free advertising. The major problem is that free advertising is BAD for 90% of the junk movies out there today. A 30 second to 1 minute trailer commercial may suck you in. Watching a good 20 minute poor quality video clip may let your realize that the only good parts of the movie were in the that 1 minute trailer and even if the quality was better the movie still sucks ....

Pulling ad revenue from Google will shut these uploads down faster than threatening lawsuits to the uploaders. The best way for a company to get what it wants is to take money away from another company, not people.

supergirl

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said by dadkins See Profile :

DVD quality video vs some pixelated YT video.
1.5 - 2 hours of movie vs ~10 minute clips of a movie.
20 - 40 minutes of a TV show vs ~4 minute clips of that TV show.

At some point, the producers need to let it go.
No way they can seriously think that some POS YT clip is "piracy".

Corporate Greed and Anal Retentiveness.

»media.putfile.com/Meet-The-Spartans-Clip
I agree. Universal Music lets people make their own clips. Free advertising. You would think that blogs influence movies and music so why not fan created video clips?

Music needs to learn FANS make the industry not lawyers. I own bootleg concert videotapes. Why? THEY WERE TOO STUPID TO RECORD IT AND SELL IT!
--
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person302

@comcast.net

Hell is lowering in temperature dramatically.It's freezing

Seriously, most shocking news of the week. Apparently suing the hell out of your customers for not being the brightest on copyright laws is not their business model anymore. The music industry and the MPAA saying that downloading was stealing when it is not. It is copyright infringement but they are very different things.

Tzale
Ron Paul - I Didn't Vote For Either
Premium
join:2004-01-06
NJ, USA

....

As long as it is free for me, I could care less what YouTube and the media companies setup as a deal between themselves. Leave it the way it is, and I'm happy.

-Tzale
TurtleFan

join:2003-05-03
Wyckoff, NJ


edit:
August 19th, @01:09PM

About time..

Well, in this case, the companies are stuck in a rock and a hard place.

From what I understand...if you have a property, and go years without prosecuting someone who uploads it to youtube....or starts selling it, or does anything else to it without your permission..it'll be tougher to win a court case against someone who really does some damage.

but I'm glad to see that companies are starting to notice that uploading to youtube does no real harm. If anything, if a company owns a property that they don't think will be a hit on DVD...well, all they have to do is see how many people find it un-advertised on youtube and that should be a bit of a clue right there as to how well it might sell..

And people will still buy...especially if it's a well done package and produced product. I.E. No syndication cuts, no unstoppable menus and adds, etc.

It also saves the company some time....not to mention staff money if they where to do something similar on their own website..
axus

join:2001-06-18
Washington, DC
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I think they're spinning it for investors

They figured out they can't sue YouTube out of existence. So it came down to the cost of getting all their clips removed, or the cost of not getting all their clips removed. Not removing them was a better business decision, not counting the ad revenue. The ad revenue is how they save face.
Forums » Companies Realize They Can Profit From YouTube 'Piracy'


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